HISTORY
Produced in the 1990s, this parody T-shirt subverts Nike’s “Just Do It” slogan into a provocative reinterpretation, part of a wave of bootleg and countercultural graphics critiquing consumer branding. Widely circulated in underground and streetwear communities of the decade, these parody pieces played on corporate iconography to create humor and subversion.
Cotton T-shirt in white. Black text graphic printed at chest.
• Crewneck collar
• Straight hem
• Set-in shoulders
• Short sleeves
• Single-stitch construction
• Graphic text reads variations of “Just Do Me” vertically at front
Made in USA.
COMPOSITION
100% Cotton.
SIZING
Tagged size XL
Chest (pit to pit): 22 in
Length: 26 in
White
Cotton
1990-1999
7/10
17
HISTORY
Produced in the 1990s, this parody T-shirt subverts Nike’s “Just Do It” slogan into a provocative reinterpretation, part of a wave of bootleg and countercultural graphics critiquing consumer branding. Widely circulated in underground and streetwear communities of the decade, these parody pieces played on corporate iconography to create humor and subversion.
Cotton T-shirt in white. Black text graphic printed at chest.
• Crewneck collar
• Straight hem
• Set-in shoulders
• Short sleeves
• Single-stitch construction
• Graphic text reads variations of “Just Do Me” vertically at front
Made in USA.
COMPOSITION
100% Cotton.
SIZING
Tagged size XL
Chest (pit to pit): 22 in
Length: 26 in
White
Cotton
1990-1999
7/10
